Two industry pioneers join forces to drive operational excellence at specialty dealerships across the country.

“We are delighted to be joining the Reynolds’ family,” said Brad Rogers, CEO of Motility Software. “Reynolds’ history is undeniable and this positions us to be able to leverage the advancements they’ve made in auto and apply them to the specialty market.”

For 150+ years, Reynolds’ has helped dealers transform every aspect of their business and customer experience. Having an already strong presence in the specialty vehicle market with businesses such as AppOne®, Open Dealer Exchange, and Reynolds Document Services, the transaction will create excellent synergies allowing for a dealer and consumer experience not yet seen in the industry.

“Further movement into the recreational vehicle dealership space is a natural extension for our approach to technology and helping retailers succeed,” said Rudolph Nieto, SVP at Reynolds. “Incorporating Motility’s technology will open a new arena to share our auto retailing expertise. I’m thrilled to explore the commonalities and ensure we are bringing immense value to dealers in the specialty market.”

In 2018, Motility entered a partnership with Serent Capital, a growth-focused private equity firm. Motility has experienced record-breaking growth during this time with the addition of 125+ dealers and 10% year-over-year growth. Motility also acquired location-based inventory management solution, Lot Metrix in 2021 and added three new products to its portfolio: MotilityAnywhere, MotilityPay, and MotilityConnect.

“It has been an honor to have been a partner for Motility and see their remarkable growth over the last few years,” said Kevin Frick, Partner at Serent Capital. “The Motility team has been able to not only add three new products, but also increase their reach through a meaningful strategic acquisition. We look forward to seeing their continued growth and success.”

With Reynolds’ backing, Motility will build on its unparalleled support and service to better assist its customers. Motility’s support team adopts Net Promoter Score (NPS) to track customer loyalty and satisfaction. In June, the team had a score of 84, which is considered world-class.

“Motility and Reynolds’ are people-first businesses with core values that fit together seamlessly,” added Rogers. “With the combined vision of offering the best and most advanced technology, we will continue to deliver the same dedication to customer service, innovation, and culture as we have in the past.”

About Motility
For nearly 40 years, Motility provides best-in-class dealer management software (DMS) to over 7,000 users and nearly 600 rooftops in the specialty market. Motility’s comprehensive software delivers an end-to-end solution to increase the efficiency for every critical function in a dealership, including inventory management, CRM, quoting, accounting, and service scheduling, and more. The company is headquartered in Maitland, FL. More information can be found at

About Reynolds
Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, and Celina, Ohio, as well as operations in Canada, in the U.K., and Europe. (

About Serent Capital
Serent Capital invests in growing businesses with compelling solutions that exceed customer needs. As businesses grow and evolve, the opportunities and challenges they face change with them. The principals at Serent Capital have firsthand experience navigating growth through their experiences as CEOs, strategic advisors, and board members to successful businesses. Serent leverages their expertise and capital to help growing businesses thrive. For more information on Serent Capital, visit